If you've spent any time on TikTok lately, you've probably heard the chant before you even saw the character: "tung tung tung sahur." It started as an absurd, looping audio meme tied to Indonesian "sahur" (the pre-dawn meal during Ramadan) and quickly mutated into a full-blown internet character — a wooden, bat-wielding figure that's equal parts unsettling and hilarious.
Where did it come from?
Like most viral toy-adjacent memes (think Skibidi Toilet or Sprunki before it), Tung Tung Tung Sahur didn't start as a product — it started as a sound and an image that spread because it was strange enough to be memorable. Short-form video culture turned a random audio clip into a character with its own lore, fan art, and now, merchandise demand.
Why it's becoming a collectible
Meme characters have a short shelf life unless someone gives fans a physical way to hold onto the joke. That's exactly what's happening here — search interest for "tung tung tung sahur keychain plush" has been climbing, mirroring the same pattern we saw with other meme-to-merch pipelines.
A keychain plush works because it's:
- Small and affordable — low-commitment way to join the joke
- Visible — clipped to a bag or backpack, it does the meme marketing for you
- Giftable — perfect for the friend who sends you the sound clip eleven times a day
Should you get one?
If you're the type who has the sound stuck in your head right now, yes. These micro-collectibles are less about owning a "toy" in the traditional sense and more about owning a piece of a moment — proof you were in on the joke when it mattered.
Toylvia carries the Tung Tung Tung Sahur Plush Keychain, so you don't have to dig through marketplace listings to find a well-made version.